Rocket Lawyer is an online legal technology company founded by Charley Moore and based in San Francisco, California. Rocket Lawyer provides individuals and small to medium-sized businesses with online legal services—including incorporation, estate plans, legal health diagnostics, and legal document review. The site also provides a network of attorneys that consumers and small businesses can consult with on legal issues through its On Call service.
In 1996, Moore began his career as an attorney at Venture Law Group where he participated in the early-stage representation of Yahoo! and Web TV. In 2009, Moore sold his company, OnStation Corp. He wanted to create an easy to use platform where legal documents can be created and shared by everyone, so he used the money from the sale, as well as early seed money to fund Rocket Lawyer.
From the beginning, the company has targeted entrepreneurs; its initial sales model charged entrepreneurs for individual legal documents at a lower cost than standard attorney rates. After the late-2000s recession, Rocket Lawyer switched to a monthly subscription-based model to increase sales.After making this change, Rocket Lawyer increased its annual revenue from $1 million in 2008 to $5 million in 2009, and increased its monthly visitors from 150,000 to 900,000 over the same period.
Rocket Lawyer provides online legal services for individuals and small to medium-sized businesses ranging from prenuptial agreements to incorporating businesses. The online legal services are available to Rocket Lawyer account holders, and give access to online legal forms, help articles, and also extend to discounts with local attorneys. Rocket Lawyer’s online database of legal forms was the original premise of the company, and has since expanded to include various other services.They offer a subscription model where you pay an annual fee in exchange for greater access to the legal documents. Small business, personal documents are the most commonly used. The main service they offer is question-prompt fill in the blank forms that create custom legal documents quickly. Access is offered to real attorneys with complimentary consults if you have a subscription.