If you attend enough Hamptons house parties, they tend to blur together. At this one, held on a sunny afternoon at a whitewashed house with a pool (with gold and hot pink inflatable swan rafts drifting in it), there is fresh fruit and Champagne everywhere you turn. Beautiful women with flawless hair mill around, their dresses flowing (and their straw hats flapping) in the breeze. It’s the sort of carefully engineered scene that’s made to be Instagrammed. And, in case you forget the reason you’re there, giant foam letters floating on top of the still water in the pool spell out “REVOLVE”—the name of the host and, of course, the hashtag.
Revolve is a Los Angeles clothing company on track to sell $400 million worth of dresses, hats, and other trendy young women’s apparel this year. That’s a multiple of what e-commerce peer Nasty Gal pulls in, and more than British luxury site Farfetch, which investors recently valued at $1 billion. It’s more than twice as much as Jessica Alba’s Honest Company, valued at $1.7 billion, is predicted to earn this year. And Revolve is profitable, having grown more than 50% each year since 2012.